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Save Water, Clean Clever

We are committed to lighten the load of dishes for every one in the world and for the world itself.

We know that making small changes like skipping the pre-rinse and leaving the dishes to the dishwasher instead of handwashing can save many thousands of litres of UK water a year. So, let’s all make water-smart choices today and everyday, to ensure a water-safe tomorrow. #SaveWaterCleanClever

In the UK, rain has always been common all year round. However, the perception of a constantly wet, water-rich nation is in stark contrast with the fact that we are in danger of running out of water.

The Environment Agency is warning that the UK could face serious water shortages within the next 25 years. On average we receive 885mm of rain each year, but while parts of the UK seem wet most of the time, areas like East Anglia are actually semi-arid. As our population grows to around 75 million by 2050, and climate change brings hotter, drier summers, our water supply will drop dangerously unless we take positive action. At every level water conservation is crucial: conserving water could save our water future.

This content was created by and appears on as part of the Where Our Water Goes brand partnership with Reckitt.

Learn more about the water scarcity issue through Finish's partnership with National Geographic.

Where our water goes

On average, across the UK we use approximately 143 litres of water per person each day. A lot of this water is unnecessarily wasted, which is why it is crucial that we all know where our water goes.

Our Manifesto

6 ways to Save Water

Knowing where we waste water can inspire us to take positive action. There are many things that each and every one of us can do to reduce our water consumption, and the actions we take as individuals can make a big difference. Collectively we need to reduce our water consumption to reduce the threat of severe water stress.

This content was created by and appears on as part of the Where Our Water Goes brand partnership with Reckitt.


Save 40% per minute High efficiency showerheads can use as little as 6 litres per minute, saving 20 litres per five-minute shower.

Toilet Flush

Save 50% per flush Modern dual flush toilets use as little as 6 litres per flush or even less.


Save around 60% per load A new A-rated washing machine typically uses just 56 litres per load.


Save 85% per load A dishwasher uses just 10 litres per full load, saving more than 50 litres per day against handwashing in a sink.

Running Taps

Save 91% per minute Taps fitted with flow-controlled aerators can use less than 800mm of water per minute, saving over 8 litres per minute.


Save over 99% per hour Installing a drip irrigator uses just 4 litres per hour, saving as much as 996 litres per hour.