Finish's Save Water Mission

We know that making small changes like skipping the pre-rinse and leaving the dishes to the dishwasher instead of handwashing can save many thousands of litres of UK water a year. So, let’s all make water-smart choices today and everyday, to ensure a water-safe tomorrow. #SaveWaterCleanClever

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Keeping the UK’s rivers running

In the UK, rain has always been common all year round. However, the perception of a constantly wet, water-rich nation is in stark contrast with the fact that we are in danger of running out of water.

The Environment Agency is warning that the UK could face serious water shortages within the next 25 years. On average we receive 885mm of rain each year, but while parts of the UK seem wet most of the time, areas like East Anglia are actually semi-arid. As our population grows to around 75 million by 2050, and climate change brings hotter, drier summers, our water supply will drop dangerously unless we take positive action. At every level water conservation is crucial: conserving water could save our water future.

This content was created by and appears on NationalGeographic.com as part of the Where Our Water Goes brand partnership with Reckitt.

Learn more about the water scarcity issue through Finish's partnership with National Geographic.

Where our water goes

On average, across the UK we use approximately 143 litres of water per person each day. A lot of this water is unnecessarily wasted, which is why it is crucial that we all know where our water goes.

Did you know?

Showering and bathing = approximately 31% of average household use
Approx. 10 litres per minute, so 50 litres for a five-minute shower

Toilet flushing = approximately 23% of average household use
Approx. 13 litres per flush (old style)

Laundry = approximately 8% of average household use
As much as 170 litres per load

Dishwashing = approximately 12% of average household use
Pre-rinsing uses up to 24 litres per load

Drinking = approximately 2% of average household use
Approx. 9 litres of water per minute (normal tap)

Outside use = approximately 4% of average household use
Garden sprinkler uses 1,000 litres per hour

This content was created by and appears on NationalGeographic.com as part of the Where Our Water Goes brand partnership with Reckitt

Skip The Rinse

By rinsing off dishes before running them in a dishwasher cycle, the average UK household unnecessarily sends thousands of precious litres of water down the drain each year.

Finish’s Quantum Ultimate superior formula means you can skip the rinse. By skipping the rinse, you can save over 1000 litres of water!

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Save 1000 Litres of Water with Finish Quantum

6 ways to Save Water

Knowing where we waste water can inspire us to take positive action. There are many things that each and every one of us can do to reduce our water consumption, and the actions we take as individuals can make a big difference. Collectively we need to reduce our water consumption to reduce the threat of severe water stress.

This content was created by and appears on NationalGeographic.com as part of the Where Our Water Goes brand partnership with Reckitt.