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The journey of water

It’s easy to forget that water in our taps has travelled many miles before it reaches our homes. The Journey of Water is a campaign from Finish and WWF to show where freshwater comes from and inspire water saving at home. By making small changes we can make a big difference and help protect the UK’s precious freshwater environments.

Journey of Water Walk

Children from Ingoldisthorpe C of E primary school in Norfolk experienced the journey of water first-hand at a educational walk event created Finish and WWF.

The event took place at restored wetland and featured games, activities and talks WWF freshwater experts. Children were given a unique opportunity to explore a wetland and discover just how important UK freshwater environments are.

Water Heroes: The Journey of Water

Meet the Water Wizard and read our new children’s story telling the tale of how water reaches our home. Created by author Catherine Coe, Water Heroes: The Journey of Water follows three children who embark on an adventure from source to tap. Along the way they learn about different environments, why freshwater is so precious and how to save water at home.

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See what you can do

Take our quiz and see how switched on to water saving you are. Then commit to your personal water-saving goals and we’ll match your effort by restoring water to threatened UK wetlands.

Journey of water
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Tanya Steele – Chief Executive of WWF

Freshwater habitats are vital for UK nature.  Our lakes, rivers and wetlands provide homes for many precious wild species – and just like us, they all need water to survive. 
 
These habitats are some of the first to suffer from the effects of climate change and are experiencing the most rapid biodiversity loss.  Globally, freshwater wildlife populations have declined by 84% since 1970, and the UK is no exception.  Freshwater is a crucial part of the fight for our world – without healthy freshwater habitats, it’s almost impossible for us to reverse species decline.  
 
Our partnership with Finish seeks to help protect and restore these places.  Together, we are replenishing 500 million litres of UK freshwater through nature-based solutions including constructing wetlands to improve water quality, creating new ponds, restoring bogs and mires, and reintroducing the burbot – a fish which has been extinct in the UK since the mid-20th century – into a Norfolk river catchment.
  
Restoring river, lake and wetland habitats can improve water quality and availability, as well as providing a home for freshwater wildlife – from salmon and otters to kingfishers and mayflies – to thrive.
   
Campaigns like the Journey of Water are critical for raising awareness of how the water we use at home is connected to nature.  Using less water in our homes means there’s more left in nature for our amazing freshwater wildlife, which is why we’re encouraging everyone to reduce their impact.

Our Products and Sustainability

Ingredients
We work with our R&D team to bring efficacious dishwasher tablets in the market. For all our ingredients list, please visit our website.

Finish Ultimate lemon

Finish Ultimate regular

We have not only reduced the chemical weight in our top tier Ultimate but also removed MGDA (a petro-based manufacturing process) and have shifted towards Citrate (a bio-based process), without compromising on our performance.
 
Recyclability
Our ultimate tier is steering towards sustainability by using less plastic in its packaging, which helps us do our part for the environment. We now use plastic which can be recycled at large supermarkets along with other household recycling products (further recycled in recycling plants).

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